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Strategic Themes & Goals

The draft strategic themes for the Downtown Agawam Revitalization Plan are:

  • Creating a Connected & Resilient Downtown
    • Supporting Downtown Agawam starts with a focus on enhancing connectivity, modernizing infrastructure, and prioritizing climate resilience.
  • Building A Vibrant Economy & a Strong Identity
    • Through the creation of dynamic public spaces and fostering year-round activity, we can help Downtown Agawam’s local businesses thrive.
  • Fostering Inclusive Growth & Redevelopment Readiness
    • By promoting housing diversity, community engagement, and a distinctive downtown brand.

Each of the goals listed below will be organized by strategic theme. Each goal will have objectives, actions & timeframes, lead & partners, funding ideas, and metrics.

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Draft Goals

Draft Goal 1: Modernize Infrastructure & Build Climate Resilience - Upgrade utilities, drainage, and green infrastructure to reduce flooding and support sustainable growth

Draft Goal 2: Create Walkable Complete Streets & Public Spaces - Enhance pedestrian safety, accessibility, and streetscape design to foster a welcoming environment

Draft Goal 3: Strengthen Local Businesses & Activate Storefronts - Provide support through incentives, marketing, and programming to boost small businesses and to fill vacant storefronts

Draft Goal 4: Implement Year-Round Programming & Develop a Strong Downtown Identity – Implement branding and signage and create cultural events to celebrate Downtown Agawam’s unique sense of place

Draft Goal 5: Establish Governance & Partnerships for Implementation – Create a dedicated Downtown Committee and foster public-private partnerships for sustained progress

Draft Goal 6: Expand Housing Choice & Encourage Mixed-Use Development - Support the development of diverse infill housing options to attract residents and support downtown vitality

Draft Goal 7: Catalyze Strategic Redevelopment Sites - Prioritize key parcels for mixed-use economic development and streamline redevelopment processes